Tag: Graphic

Importance of Colour Modes for Graphic Design Artwork

RGB

RGB colour mode is primarily used working on graphics to be displayed on television or computer monitors (i.e. websites or video) Red, Green and Blue are the primary colours when working with Light. So how can you tell it uses RGB, look very closely at your screen to see a small pattern including Red, Green and Blue dots (RGB colours). When RGB colours are blended together equally and it creates white none of the colours present black is created. This colour is known specifically as ADDICTIVE COLOUR.

The secondary colours are Cyan, Magenta and Yellow. A simple theory is imagining sitting in a dark room with no light at all the wall in front of you will appear black. Now with three friends sitting directly behind you were to shine three lights Red, Green and blue, the three colours would appear and any overlap creates the white light.

Red and Green create Yellow light, Green and blue create Cyan and blue and Red create magenta light. But interestingly when the three colours combine together equally they then create White. This is called RGB colour mode and is why it is used on video and website design graphics.

CMYK

This …

By Gregory April 15, 2019 Off

Graphic Art With Writing and Drawing Skills

In more recent years as a writer this skill has paid off when choosing as few words as possible to describe something. Generally, authors waft on trying to paint a picture that their audience will pick up on. The same goes for the Internet.

Web pages and articles have about six seconds of viewing time to catch their audience before the page is clicked over. Unless there is a catchy title or a word that grabs their interest they are gone, and they rarely return.

While the viewing audience of this latest media format amounts to many millions or more there is no guarantee that a web page will be seen. Instead of word many will be drawn in by a great image. Over time a logo or comedy picture will instantly connect if they know that there is a benefit to be had by sticking around.

Logo’s are great draw cards and teaching people to respond to them is best done through the graphics rather than words. That is because many are not fast readers and some can barely read at all. But everyone responds to a picture.

If, on the other hand, one is appealing to a more …

By Gregory February 17, 2019 Off