According to some research, people don’t generally look at a poster for more than 1 minute and you will be lucky if they even actually stop to read therefore, in order to attract more attention than a two second brief stare, you will need to make your poster visually captivating and reduce your message right down to it’s basic form. People simply won’t have time or patience to read anything longer that 1 line.
It is also important that your poster reflects the company image you want to be perceived as. For example, if the poster is for your business you will want it to look professional and have an air of high-end quality about it, if the poster is to advertise a charity you might want it to be printed on recycled paper.
Your poster needs to.. (in no particular order)
- Convey your message without going into too much detail.
- Have a clear, clean and crisp design. Clutter on a poster is bad practice.
- Not use jargon. Always keep your language simple.
- Be alluring and attractive.
- Be able to be read from at least 3 metres away.
- Forget to get somebody to proof read you design
- Use too many fonts
- Forget a title or headline
- Put too much text and image on your poster. Remember the one third, 2 thirds rule.
- Use jargon.
- Use light coloured letters on a black or dark blue background.
- Use a font size any smaller than 24 points under any circumstances.